6 things fly fishing has taught me about advertising

6 Things Fly Fishing Has Taught Me About Advertising

August 30th, 2016 Posted by Thoughts 0 thoughts on “6 Things Fly Fishing Has Taught Me About Advertising”

Brad Pitt, a pair of loose fitting rubber overalls, and a fishing rod. Does film get any better? No, it doesn’t.The 1992 classic, A River Runs Through It features the coming-of-age story of two bothers living in early 1900s America.They fight, they frolic, and they fly fish. This fine piece of 90s cinema mobilized viewers to run down to their local outdoor sporting stores in search of fly fishing gear. (more…)

Go for an “Olympic” Run

August 28th, 2016 Posted by Thoughts 0 thoughts on “Go for an “Olympic” Run”

Unlike the Pope, I don’t think Rio 2016 will get on my case about the liberal use of the “O” word. […]

AIR MILES Takes a Detour for Music Fans

August 16th, 2016 Posted by News 0 thoughts on “AIR MILES Takes a Detour for Music Fans”

AIR MILES is giving one small, music-loving town a big reward this summer. In partnership with Live Nation, the rewards program has launched Detour, a new music program that will award one Canadian community with a live performance by Grammy Award-winning singer-songwriter Meghan Trainor. […]

DFC Conducts Fuelling Women Champions Campaign

August 15th, 2016 Posted by News 0 thoughts on “DFC Conducts Fuelling Women Champions Campaign”

The Toronto-based Dairy Farmers of Canada has launched a new campaign as part of its “Fuelling Women Champions” initiative to encourage female participation in sports. […]

Barbie Gives Girls Their Dream Jobs

August 14th, 2016 Posted by News 0 thoughts on “Barbie Gives Girls Their Dream Jobs”

Mattel wants Barbie fans to dream big about what they want to be when they grow up, bringing the aspirational “You Can Be Anything” brand platform to Canada. […]

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